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Over the past few years more and more people have become more health conscious about what they put in their bodies. Studies have shown with exercise and eating a well-balanced diet you can maintain optimal health. With that being said, shouldn't we be just as conscious of what we put on our bodies? If you're not quite sure, I'm here to tell you. The answer is a hard YES! And here's why. Your skin is an organ and serves as a protective layer for your entire body. It absorbs everything from smog, smoke, pollen, toxins, etc. These are known as free radicals. So with all of these environmental factors wearing on your skin, you must take preventative measures to counteract the damage that these free radicals cause over time. The best way to do this is by using REAL natural products that help you fight against free radicals, all while achieving and/or maintaining a healthy glow. I say "real" because for the vast majority of consumers, this is not being done. I dread being the bearer of bad news but I must let you know the truth.

Through my extensive research of the most popular, widely used body care brands I've come to the realization that I've/We've been being lied to. Did you know that there are currently no legal requirements for any cosmetic manufacturer marketing products to American consumers to test their products for safety? That means companies can use whatever they want, however they want, and say whatever they need to make a sale, without any regard for the public health. I know, I know. What a shocker right? I didn't believe at first either but it is true. Here's the kicker though; the FDA's cosmetic regulations have gone unchanged since 1938. That's over 82 years of consistently marketing toxic personal care, home, and cosmetic products to the masses. Yikes! 

According to an MSN report, the total number of toxic ingredients in cosmetic products that are banned in the US (a mere 11) fail in comparison to those of other countries like the UK and Australia, where more than 1,400 chemicals have been restricted or completely banned from personal care products.

If all of this information is new to you, then it's definitely time for a skincare upgrade. Gone are the days of trusting companies that plaster "All Natural" on the front of a product, to mislead your attention from checking the ingredients. Turn that bad boy around to check if it is what it says it is. Knowledge is key and the more conscious you are about what you use, the better you are able to love your skin. You have to take your power back just like I did! By becoming a conscious consumer you are putting the wellness of yourself and your family into your own hands. You no longer have to fall subject to false marketing of cosmetic and personal care products. Amore Organics is here to help you along the way through education and by being a leader in the industry to change the current standards by making "clean beauty" products the new normal and not a trend. 

"But how do I start?” you might say. It begins with knowing what to look for (meaning WHAT SHOULD NOT BE IN THE PRODUCTS) you use daily. The Laundry List is an ingredients guide to start with. It's a list of known toxic chemicals widely used in the beauty industry that will NEVER be included in any Amore Organics formulations. You can download it to your phone here to use as a reference during your next trip down the personal care aisle. We also encourage research because we want to create a community of smart, well rounded, self-loving individuals that care about what they're putting on their bodies and its impact on the environment. Education is a major part of Amore Organics mission.

Now that the curtain has been pulled back for you to see what's been hiding in your  cosmetics and personal care, what will you do? The choice is yours. I know that the data may be overwhelming but it is our mission to do all we can to make your transition as easy as possible. Here are a few tips on how to begin the journey.

Clean Beauty Tip #1: Give yourself grace and don't overthink things.

Clean Beauty Tip #2: A rule of thumb when making the transition to natural products is to do it one product at a time. That way you can gauge what works for you and what doesn't.

Clean Beauty Tip #3: Ditch the products that have the highest toxic exposure levels first. These are products that are not usually washed off or are left on the skin for some time (like lotions, sunscreens, and shampoos). 

Clean Beauty Tip #4: Reuse packaging whenever possible to reduce waste. Get creative! For example, shallow conditioner jars can be reused as planters. If you can't find a way to reuse it, check its recycling status and dispose of it responsibly.